Know anyone actively trying to reach Canadian defence and deep-tech founders? Share this post with them.
Connecting with the founders and startups building Canada’s critical industries.
The Canadian Explorers is proud to be supported by Blakes, AVSS, and Marconi, who were courageous enough to bet on The Canadian Explorers early.
We actively and deliberately place our sponsors across the platform, and we aim to make our partners an undeniable part of Canada’s future in defence and critical industries. As such, we offer limited category exclusivity: If you advertise on The Canadian Explorers, your closest competitors cannot.
Now, I am excited to be adding a very limited group of new potential sponsors for the next 6-month period. If you want to reach the startups building the future of defence and Canada’s most critical industries, message me at contact@ethanmarcoux.com, or request information below.
Sponsorship does not influence or guarantee editorial coverage. The Canadian Explorers retains all editorial decisions.
What is The Canadian Explorers?
The founder is the modern explorer.
Last June, The Canadian Explorers officially launched as a dedicated network and platform to provide a voice to the founders and startups operating in Canada’s critical industries. Since then, the publication has grown its email list 1,089% from 66 subscribers to 785. My ambition is to keep growth scalable and to share the stories of Canadian founders with the world.
The Canadian defence and startup ecosystem has a critical gap. Its founders have no dedicated platform to share their message without facing risk aversion and doubt.
The Canadian Explorers works differently than other media companies in the Canadian defence industry. It is social media-forward, designed to be useful, attention-grabbing, and intentionally accessible to outsiders.
This publication is necessary for a few reasons:
Startups need brand recognition to acquire elite talent.
Startups need brand recognition to acquire elite investors.
Public support positively influences procurement and sales.
Finally, if our founders are not appreciated, our companies and talent will move to where they are heard (The United States).
The Canadian Explorers actively supports boldness and has a positive bias towards the founders. Startups are not charged to share their voice.
What does The Canadian Explorers do?
The Canadian Explorers runs a multi-media company with the stated goal of giving Canada’s most critical startups a voice.
Its readers include those who want to stay up to date with the critical technologies Canadian companies are producing. This includes: Top-level decision-makers and executives at venture capital firms, defence firms, startup founders, engineers, government, military, and more.
To accomplish this, The Canadian Explorers is publishing selected content:
Explorer Spotlights: Written interviews with the founders building Canada.
Explorer Essays: A place for Canadian founders to publish bold, world-changing ideas in their own words.
Canadian Explorers Live: 5-minute announcement videos with the founder.
Explorer Jobs: Job postings for ambitious and early-career talent.
Events: Bringing the community in person across various Canadian cities to hear founder perspectives or join cool activities like robot fights.
Supporting Partnership - 3 Spots Remaining.
The supporting partnership includes:
Agreed category protection within ongoing lead and supporting partnerships.
Shared branding across the publication banner, website homepage and Partners page.
Recognition on the welcome email when a new reader subscribes.
Your logo, 210-character description, and website link.
Your logo on selected videos and podcasts by The Canadian Explorers.
Onboarding sponsorship announcement posted on social media: LinkedIn, X, Substack Notes.
Midpoint growth and visibility update, with an opportunity to provide feedback.
Sole Lead Partnership - 1 Spot Available.
The sole lead partnership includes:
Everything included in the supporting partnership, including category protection for lead and supporting partners.
Greater prominence on placements above the supporting partner.
Article placements on Explorer Essays and Spotlights (2-4 expected per month) with a linked 3:1 banner and a 50-character CTA.
A branded article: A useful sponsored piece for founders during the term.
Midpoint growth and visibility update, with an opportunity to provide feedback.
Other Partnerships:
Events: The Canadian Explorers plans to host in-person events in several major Canadian cities to bring the community together.
Explorer Jobs: We are looking for a sponsor for the Explorer Jobs newsletter, specifically for firms specializing in Canadian defence or deep-tech talent: Explorer Jobs - Powered by ABC Co.
Canadian50: A new year's wrap-up of 50 Canadian sovereignty startups.
Anything else? Message me.
Note: Standalone partnerships are outside the scope of category exclusivity.
Stats.
The value of The Canadian Explorers is a niche B2B audience focused on Canadian critical industry startups, not its size.
That being said, The Canadian Explorers continues to grow incredibly fast on social media. In my conservative estimate, by the end of this period, The Canadian Explorers will have over 2,600 people on the email list.
Ethan Marcoux, Founder of The Canadian Explorers
contact@ethanmarcoux.com